The #1 proactive thing you can do to improve group email deliverability is set up a DMARC (Domain-based Message Authentication, Reporting and Conformance) policy — which protects email senders and recipients from spam, spoofing and phishing. To set this up, reach out to us: We generate a few lines of code, which your IT team (since they administer your email server) can implement quickly.
Note: This is a quick, standard process across all tools that have email functionality — a way to authenticate your messages, so they land in recipients’ inboxes. It’s something your IT team will be familiar with.
Below is an example of the DMARC code that we will generate and send:
Domain: ari.arinsights.com
CNAME sg.ari.arinsights.com u102607.wl108.sendgrid.net
CNAME s1._domainkey.ari.arinsights.com s1.domainkey.u102607.wl108.sendgrid.net
CNAME s2._domainkey.ari.arinsights.com s2.domainkey.u102607.wl108.sendgrid.net
Reach out to your top analysts, and request they mark you as a safe sender.
Use the Emailer’s drag-and-drop email builder to create visually compelling (but not spammy!) emails that balance content blocks with images and links.
Personalize your emails through ARchitect’s Emailer. You can include merge fields, so group emails get individualized with the recipient’s first name, firm, etc.
Sending your messages at the optimal time for engagement. Studies show that’s often Tuesday, Wednesday, or Thursday at 10 a.m. local time. So, consider using ARchitect to create groups of your analyst and influencer recipients (such as based on geography and coverage area) and use the Emailer to schedule send times for their local time zones. Note: If a recipient is in more than one group you designate — say “IoT Analysts” and “Tier 1 Europe” — ARchitect automatically de-dupes during email sends, so they don’t receive the same message twice.
Tapping into our Emailer’s analytics, which provide both a visual and granular look at engagement — including who your email was (and wasn’t) delivered to, who opened it, who clicked, and on what. You can click to see the aggregate data at both the firm and individual recipient level.