Filters can be very helpful to drill down and find useful information. One common way of using filters in ARchitect is to use a coverage filter to find new Influencer that could be covering your company. There are filters within every object in ARchitect and many reports. 

To use filters, click Add Filter(s) at the top. Then select the filter type that you would like to use and enter whichever property you would like to filter by.