What's a Group?
A Group is a way to organize your influencers into different groupings.
You may use Groups to keep track of:
- Tiering: To be able to easily identify which influencers are your most important, Tier 1 all the way down to informational gathering influencers, Tier 3.
- Vertical, horizontal, product, department: To be able to target lists of influencers that focus on a particular vertical or horizontal area, that follow particular products or impact specific departments, etc.
- Invitation, distribution, attendee lists: To be able to quickly use the group to send out invitations, press releases, and other content
You can create Groups in a number of ways:
1. Click the Add New Button on the menu
2. Click the Add New Button while viewing your Groups
3. Apply a bulk update to selected influencers on the Viewer